Auto DM5 min read

Auto DM: Comment → DM Automation

The Comment → DM trigger is our most powerful automation. When someone comments a specific keyword on your post or reel, they instantly receive your custom DM. This works 24/7, even when you're sleeping — turning every comment into a potential lead or sale.

1. Choose Your Trigger Type

Go to Auto DM → Create New Automation → Select "Comment on Post / Reel" as your trigger type. You can apply this to ALL your posts at once, or target a specific post/reel for a focused campaign.

💡 Pro Tip: Start with "All Posts" to catch comments across your entire feed. Switch to specific reels for launch campaigns.

2. Set Matching Keywords

Add one or more keywords that will trigger the DM. For example: "Link", "Price", "Info", "Buy". Choose your match type — "Contains" (matches "send me the Link please"), "Exact Match" (only "Link"), or "Starts With".

💡 Pro Tip: Use 2-3 common keywords like "Link", "Price", "How" to capture maximum leads. Avoid single-letter keywords.

3. Configure Follow Gate (Optional)

Enable "Follow Required" to ensure the user follows you before receiving the DM. If they don't follow, the system auto-retries up to 3 times with a custom "Please follow me first" message. This grows your follower count on autopilot.

💡 Pro Tip: Enable Follow Gate for product promotions. Disable it for free resources to maximize reach.

4. Write Your DM Message

Craft your DM template. You have 3 parts: • **Comment Reply** — Public reply on the comment (e.g., "Check your DMs! 📩") • **DM Message** — The private DM sent to the user (your main content/link) • **CTA Button** — A clickable button in the DM (e.g., "Shop Now →" with your URL)

💡 Pro Tip: Keep DMs under 300 characters. Add emojis. Include a clear call-to-action. Always add a CTA button — it gets 3x more clicks than plain text links.

5. Activate & Monitor

Hit "Save & Activate". Your automation is now live! You can monitor performance in the Auto DM Insights tab — see DMs sent, delivery rates, and conversion analytics in real-time.

💡 Pro Tip: Check your insights after 24 hours. If open rates are below 60%, try shortening your DM or making the CTA more compelling.

Pro Tips

Human-like delays (5-15 sec) are built-in — your replies look natural, not bot-like

Night-time slowdown is automatic — DMs after midnight send at 2x slower rate

Token Bucket rate limiter ensures you never exceed Meta's API limits

Viral reel? Our queue handles 5000+ comments/hour without missing a single one

Ready to try this?

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