Finance4 min read

Expense Tracking & Net Profit

Revenue is vanity, profit is sanity. Track production costs, editor fees, travel expenses, and equipment purchases. See your REAL net profit after all costs — not just gross revenue. Essential for tax planning.

1. Log Your Expenses

Go to Expenses → Add Expense. Enter: amount, category (Equipment, Editor, Travel, Software, Office), date, and optional notes. Link expenses to specific deals for per-project profit tracking.

💡 Pro Tip: Log expenses immediately when you spend. Waiting until month-end means you'll forget 30-40% of small costs.

2. Categorize Costs

Pre-built categories: Video Equipment, Editing Software, Editor Fees, Travel, Internet, Office Rent, Props, Paid Collab Costs. Each category is tracked separately for tax deduction purposes.

💡 Pro Tip: Equipment and software costs above ₹50K can be depreciated over 3 years for tax purposes. Ask your CA.

3. View Net Profit Dashboard

The analytics page shows: Gross Revenue - Total Expenses = Net Profit. See your profit margin percentage. Track how it changes month over month.

💡 Pro Tip: A healthy creator business should have 60-80% profit margin. Below 50%? Review your costs urgently.

4. Tax-Ready Reports

Export expense reports categorized by type. Your CA can directly use these for ITR filing, GST returns, and TDS calculations. All categorized, timestamped, and totaled.

💡 Pro Tip: Export quarterly reports. Makes advance tax payments (15th June, Sept, Dec, March) much more accurate.

Pro Tips

Indian creators can deduct business expenses from taxable income (Section 37)

Keep receipts/invoices for all expenses above ₹200 for tax audit compliance

Track editor fees separately — TDS may be applicable if you pay > ₹30K/year

Internet and phone bills can be partially claimed as business expenses

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